Marketing
Cold outreach that doesn't read as templated
Writes a first-contact message grounded in specific research about the recipient.
Prompt
I want to contact: {{recipient}}
What I know about them specifically: {{research}}
What I offer: {{offer}}
Why I think it fits them: {{relevance}}
Write a first-contact message.
Rules:
- Open with the specific thing I know about them, not about me
- Under 90 words
- One ask, and make it small — a reply, not a meeting
- No "I hope this finds you well", no "quick question", no fake compliments
- Do not claim results I haven't given you
- If my research is too thin to write something specific, say so instead of writing a generic message
Subject line: under 7 words, specific.Fill these in
Replace each highlighted variable before sending. Leaving them in place is the most common reason these prompts under-perform.
| Variable | What to put | Example |
|---|---|---|
{{recipient}} | Who you're contacting | Marketing lead at a mid-size agency |
{{research}} | Specific facts you found | They posted about scaling content without hiring |
{{offer}} | What you provide | AI content workflow setup |
{{relevance}} | Why it fits them | Their post described exactly this bottleneck |
Tips for better output
- The refusal clause is the point: if the model says your research is thin, do more research.
- Asking for a reply converts far better than asking for a meeting on first contact.
When not to use this
Bulk outreach — this only works when the research is genuinely per-recipient.