Business
Teardown a competitor's positioning
Analyses how a competitor positions themselves and where the gap you can occupy actually is.
Prompt
Competitor: {{competitor}}
Their public material (site copy, pricing, messaging):
{{material}}
My business: {{my_business}}
Analyse:
1. Who they are explicitly targeting, and who they are quietly excluding
2. Their core promise, in their own words
3. What they charge for and what they give away
4. The objection their messaging works hardest to overcome — that reveals their weakness
5. Three gaps: customers they serve badly, needs they ignore, promises they can't make
6. Which gap I'm actually positioned to take, given my business
Be specific about what you inferred versus what the material states outright.Fill these in
Replace each highlighted variable before sending. Leaving them in place is the most common reason these prompts under-perform.
| Variable | What to put | Example |
|---|---|---|
{{competitor}} | Who you're analysing | A larger training provider |
{{material}} | Their site copy, pricing page etc. | Paste their homepage and pricing copy |
{{my_business}} | Your business and strengths | Small, local, hands-on training |
Tips for better output
- Point 4 is the sharpest insight — heavy objection-handling always marks a weak spot.
- Paste their actual copy. Analysis from memory produces generic answers.