Marketing
Build a content brief that ranks and helps
Plans a piece around real search intent, with the thin-content traps named explicitly.
Prompt
Target search: {{keyword}}
My angle or expertise: {{my_angle}}
Audience: {{audience}}
Build a content brief:
1. SEARCH INTENT — what is someone typing this actually trying to do?
2. WHAT THEY MUST FIND — the questions the piece has to answer or it fails
3. STRUCTURE — H2s in the order that serves the reader
4. WHAT MAKES THIS ONE DIFFERENT — where my angle changes the standard answer
5. WHAT TO SKIP — sections most articles include that add nothing
6. INTERNAL LINK OPPORTUNITIES — what related content this should point to
Do not suggest keyword density targets or stuffing. Write the brief for a reader, not a crawler.Fill these in
Replace each highlighted variable before sending. Leaving them in place is the most common reason these prompts under-perform.
| Variable | What to put | Example |
|---|---|---|
{{keyword}} | The search term | free ai tools for students |
{{my_angle}} | Your expertise or position | I train students and see what they actually use |
{{audience}} | The reader | University students on tight budgets |
Tips for better output
- Section 5 is the differentiator — most briefs only add, never subtract.
- If you can't answer section 4, don't write the piece yet.