Frase
Content briefs built from what already ranks.
Overview
An SEO content tool that analyses the pages currently ranking for a query and produces a brief β topics to cover, questions to answer, structure to follow. The brief is the valuable part; the AI writing on top is secondary.
Key features
SERP analysis
What ranking pages actually cover.
Content briefs
Structured outline with questions to answer.
Content scoring
Gap analysis against competitors.
Pricing
| Plan | Price | Notes |
|---|---|---|
| Solo | $15/mo | One user |
| Basic | $45/mo | More documents |
| Team | $115/mo | Multiple seats |
Pricing last checked: Aug 17, 2026. Always confirm current pricing on the official site.
Pros & cons
Pros
- Briefs are genuinely useful even if you write manually
- Cheaper entry point than Surfer
Cons
- No free tier
- Generated copy is weaker than the briefs
- Optimising to a score can hurt readability
Who it's not for
A recommendation is only worth something if it says who should skip the tool. Frase is a poor fit if:
- Writers optimising for readers over rankings
- Non-search content
- Free-tool budgets
Privacy & your data
Documents and keyword data are processed in Frase's cloud. Standard SaaS handling.
Policies change. This summary reflects our last review β the vendor's current privacy policy is always the authority.
Integrations
How to use
Try it before you pay
Start on the free tier or trial and run one real task end to end β not a demo prompt. That is the only way to tell whether it fits how you actually work.
Check the limits that bite
Find the constraint that will matter at your volume: generation credits, seats, export quality or rate limits. It is usually not the headline price.
Decide in a week
Set a date to keep or cancel. Tools that survive on 'I might use it later' are how subscription costs quietly accumulate.
FAQs
- Is there a free version?
- No free tier at the time of our last check; see the pricing table above for current plans.
- Can I use the output commercially?
- Generally yes on paid plans, but rights differ by tier and change over time. Check the vendor's current terms for your specific plan before client work.
User reviews
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