Looka
Logo and brand-kit generator for people who will not hire a designer.
Overview
Generates logo options from a name and a few style preferences, then produces a brand kit around the chosen mark. Useful when the realistic alternative is no logo at all; not a substitute for a designer when the mark matters commercially.
Key features
Logo generation
Dozens of directions from a name and preferences.
Brand kit
Business cards, social assets and colour palettes.
File formats
Vector and raster exports on paid tiers.
Pricing
| Plan | Price | Notes |
|---|---|---|
| Logo | $20 one-time | Basic files |
| Premium | $65 one-time | Full file set |
| Brand kit | $96/yr | Ongoing assets |
Pricing last checked: Aug 17, 2026. Always confirm current pricing on the official site.
Pros & cons
Pros
- Cheaper and faster than any design engagement
- Produces the full asset set, not just a logo
Cons
- Results are template-derived and can look it
- Trademark distinctiveness is not guaranteed β check before registering
Who it's not for
A recommendation is only worth something if it says who should skip the tool. Looka is a poor fit if:
- Businesses whose brand is a competitive asset
- Anyone planning to trademark without a lawyer's review
- Complex illustrative marks
Privacy & your data
Your brand inputs and generated assets live in Looka's cloud. Read the licence terms for what you actually own before using a mark commercially, and take trademark advice separately.
Policies change. This summary reflects our last review β the vendor's current privacy policy is always the authority.
How to use
Try it before you pay
Start on the free tier or trial and run one real task end to end β not a demo prompt. That is the only way to tell whether it fits how you actually work.
Check the limits that bite
Find the constraint that will matter at your volume: generation credits, seats, export quality or rate limits. It is usually not the headline price.
Decide in a week
Set a date to keep or cancel. Tools that survive on 'I might use it later' are how subscription costs quietly accumulate.
FAQs
- Is there a free version?
- No free tier at the time of our last check; see the pricing table above for current plans.
- Can I use the output commercially?
- Generally yes on paid plans, but rights differ by tier and change over time. Check the vendor's current terms for your specific plan before client work.
User reviews
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Sign in to reviewAlternatives
Canva
8.6Design platform with AI generation built into every workflow.
Verdict: The lowest-friction path to finished, on-brand design work, with a free tier that is a complete toolkit rather than a teaser. Precision and raw image quality trail specialist tools, but for most people producing most things, that trade is clearly worth it.