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Content Creationintermediate~1h 30m setup

Content Repurposing Workflow

Turn one long-form piece into a week of platform-native short content.

What you'll build

Extract clips, quotes and threads from a single video or article and adapt each to the platform it's going to — automatically routed through one automation so nothing gets published manually.

What you end up with

Each long-form piece reliably becomes five to eight platform-native derivatives — clips, threads, a newsletter section — queued for the week, without the copy-paste-everywhere feel.

Workflow steps

  1. Transcribe

    Transcribe the source content

    Import your long-form video or podcast; the transcript becomes the raw material for every derivative piece.

    Descript

    Edit video and podcasts by editing the transcript.

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  2. Extract

    Extract the strongest moments

    Paste the transcript and ask for the 5 most self-contained, surprising or useful moments with timestamps — plus a hook line for each.

    Claude

    AI assistant known for long documents, careful writing and coding.

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  3. Clip

    Cut vertical clips

    Cut each moment into a vertical clip with captions. Keep clips under 60 seconds and front-load the hook in the first two.

    Descript

    Edit video and podcasts by editing the transcript.

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  4. Adapt

    Write platform-native captions

    One moment becomes a tweet thread, a LinkedIn post and a caption — each written for its platform's tone, never copy-pasted across.

    ChatGPT

    General-purpose AI assistant for writing, analysis and everyday tasks.

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  5. Automate

    Route publishing through one automation

    A workflow watches a 'ready' folder or database row and schedules each asset to its platform, logging what went where.

    n8n

    Open-source workflow automation with AI agent nodes.

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    Alternative: zapier