Turning What You Know Into Content

Generated-from-nothing content is worthless to your business. It is interchangeable with your competitor's, it teaches customers nothing, and increasingly it is obvious.

Content built from what you actually know is a different thing entirely. The AI is only removing the typing.

The recording method

1. Pick one question a customer asked you this month
2. Record yourself answering it out loud for three to five minutes, as if to that customer
3. Transcribe the recording
4. Ask for it to be structured into a post, keeping your words and examples
5. Edit it back toward how you actually speak

This works because the raw material is genuinely yours — your examples, your opinions, the specific mistake you have watched customers make. None of that exists in training data.

Below is a transcript of me answering a customer question.

Turn it into a short post for {{platform}}, aimed at {{audience}}.

Rules:
- Keep my examples, numbers and opinions exactly as I said them
- Keep my way of explaining, do not make it more formal
- Do not add advice I did not give
- Do not use: "in today's world", "delve", "leverage", "unlock", "game-changing"
- Open with the most useful or surprising thing I said, not with background
- Under {{length}}

If something I said is unclear or incomplete, list it separately at the end as "worth clarifying" instead of filling the gap yourself.

Transcript:
{{paste}}

Pick three or four themes and stay on them

Random posting builds nothing. Choose a small number of recurring topics tied to what you sell, and rotate through them. Over a few months this is what makes people think of you when the problem arises.

Test each theme against two questions: can I produce material on this for six months, and does it connect to something I sell? If either answer is no, it is a hobby.

Consistency beats polish

One useful post a week for a year beats a burst of ten excellent ones followed by silence. The system matters more than any individual piece.

Set a realistic cadence — realistic meaning what you can sustain in a bad week, not a good one — and protect it.